Free framework
THE REVENUE MECHANICS
The Revenue Mechanics are a free framework from The Profitable Business for the revenue domain specifically. Hiring, training, operations, finance, marketing, and product all have their own systems.
Four named mechanics. A free revenue-domain framework from The Profitable Business.
This framework does not cover those systems. It names the four mechanics that produce revenue repeatably, measurably, and without dependence on the founder.
The Revenue Mechanics
Proposal-to-Close
The repeatable sequence that turns a qualified opportunity into a paid client. Each stage has a defined input, output, owner, and conversion target.
Discovery · Diagnosis · Proposal · Objection Handling · Close
Referral Activation
The systematic engineering of referrals so they happen on a schedule, not by luck.
Trigger moment · Ask script · Owner assignment · Follow-up cadence · Source attribution
Retainer Expansion
The pricing, packaging, and upsell logic that doubles revenue per client without doubling fulfillment cost.
Tier design · Expansion trigger · Upsell conversation · Renewal sequence · Reactivation
Repeat-Client Engineering
The product, cadence, and follow-up structure that makes the second purchase inevitable.
Post-purchase touch · Second-purchase trigger · Cohort retention · Re-engagement · Lifetime sequence
Each mechanic is documented, owned by an OI-8-scored team member, and measured weekly.