See what each client is really worth
PPA Calculator · about 3 minutes
Enter each channel and see what a client leaves you after what it costs to win them and serve them.
Know the most you can pay for a lead
Max CPL Calculator · about 1 minute
The ceiling on lead cost that still protects your margin, worked out from your own close rate and client value.
Mark your twelve core numbers green, yellow or red
Scoreboard Check · about 5 minutes
Three questions per category. You get the numbers to put on a weekly scoreboard and the one to fix first.
Find out if your team has room for more clients
Capacity Calculator · about 1 minute
See how much delivery capacity you're using against a healthy 70 to 85 percent, and how many more clients fit.
See where your gross profit goes
Capital Allocation Calculator · about 2 minutes
Split gross profit into running the business, investing in it and paying the owner, and compare each to a healthy range.