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Mark your twelve core numbers green, yellow or red

Twelve categories, three questions each, about five minutes. Each category comes back green, yellow or red, with the numbers to put on your weekly scoreboard and what to fix first. Built on the Scoreboard in From Traction to Freedom.

Read the 12-Category Scoreboard framework
Block 1 of 4

Money.

Cash Position

Do you know how many months of runway you have right now?

Do you keep at least three months of operating expenses in cash?

Do you know how much of the cash in the bank is deposits or prepaid work you still owe?

Profitability

Do you look at gross and net margin every month, not just revenue?

Is your net margin above 15 percent?

Do you know your margin by service line or offer, not just blended?

Profit per Acquisition

Have you calculated what one customer is worth (lifetime revenue) based on how the business works today?

Do you know your fully loaded cost to acquire a customer, by channel?

Do you know your real cost to fulfill per customer, including staff time, support and refunds?

FAQ

Questions owners ask

What is the Scoreboard Check?

A five-minute check of the twelve Scoreboard categories from Steve Kopshaw's book From Traction to Freedom. Three questions per category mark each one green, yellow or red, then show the numbers to track and what to fix first.

What are the twelve categories?

Money: Cash Position, Profitability, Profit per Acquisition. Revenue: Pipeline Health, Sales Velocity, Retention and Expansion. Delivery: Fulfillment Quality, Capacity Utilization, Delivery Efficiency. People and System: Team Health, Execution Cadence, Founder Dependency.

How is each category scored?

Yes is 2 points, Partly is 1 and No is 0, for up to 6 per category. 5 or 6 is green, 3 or 4 is yellow, 2 or less is red. Founder Dependency turns red if half or more of new revenue or decisions still need you, as the book says.

What should I fix first?

The red categories, starting upstream: Money first, then Revenue, Delivery, and People and System. Put one to three numbers for each category on a weekly scoreboard and review it every week.

How is this different from the FREEDOM Diagnostic?

FREEDOM is the quarterly check that finds your one constraint. The Scoreboard is the weekly instrument that tells you whether you are winning. Use both.