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See what each client is really worth

Profit Per Acquisition is what a client is worth after you pay to win them and to deliver the work: PPA = LTV − CTA − CTF. Enter each channel and see which one compounds.

Read the PPA framework

Example numbers, replace with yours

PPA$2,050
PPA$3,180
PPA$2,460

Your channel mix

3 channels. PPA is shown above for each one.

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FAQ

Questions owners ask

What is PPA?

Profit Per Acquisition is what a client is worth after acquisition and fulfillment costs: PPA = LTV − CTA − CTF.

Where do I get LTV, CTA and CTF?

LTV comes from average revenue per client over their life. CTA is marketing and sales cost divided by new clients. CTF is delivery cost per client.

What is a good PPA?

Positive and growing. Compare channels against each other.