Gross profit vs net profit: which number tells you the business works
Gross profit tells you if the work makes money. Net profit tells you if the business does. How to read both, with a worked example.
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Plain-language guides on profit, cash, pricing and AI for owners of service businesses. Every one ends with a free tool to run your own numbers.
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Profit
How to pay yourself as a business owner
Pay yourself a wage for the job and a return for owning it. How to set both, with a worked example and a five-line worksheet.
Guides
Cash
The 13-week cash flow forecast
A 13-week cash flow forecast shows the exact week cash gets tight, before it happens. How to build one in an hour, with a worked example and template.
Cash flow vs profit: why a profitable business runs out of cash
Profit is what you earned. Cash is what you have. The six places profit hides from your bank account, with a worked example and how to fix each one.
Guides
Pricing
Underpricing: the signs you charge too little
Busy, booked and still broke is usually a price problem. Five signs you're underpriced, and how many clients you can lose and still come out ahead.
How to raise prices without losing customers
A five-step way to raise prices on new and existing clients, the math on how many you can afford to lose, and a price increase letter you can copy.
Guides
AI
The AI employee: what it can and can't do in a small business
An AI employee is a model plus a job, tools, a rhythm and guardrails. Which jobs to hand it first, and the math on whether it pays for itself.
The AI tools worth paying for in a small business
Most small businesses need four kinds of AI tool, not forty. What each one does, how to pick, and the math that tells you if a tool pays for itself.
AI automation for a small business: where to start
Automate the handoffs, not the judgment. A five-step way to pick your first AI automation, with a worked example and the guardrails that keep it safe.
Guides
Coaching
How much does a business coach cost?
What business coaching costs by format, what industry data says, and a simple test for whether a coach will pay for themselves before you sign.
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