Profit Lab · Next cohort: January · Waitlist open

Build the version of your business that pays you.

Profit Lab is where you fix the one constraint holding your income back, live with Steve Kopshaw, on your own numbers. First cohort starts in January. Join the waitlist for first access.

Free to join. No payment now. You'll also get the Monday letter, and you can unsubscribe anytime.

The shift

Working harder is not the same as a business that pays you.

Running on effort compared with running on the numbers
Topic	Running on effort	Running on the numbers
What you watch	Revenue and lead count	Profit per client and a weekly scoreboard
A month comes in short	You work more hours	You find which number moved, and why
Where the answers live	In your head	On one page your team can read
How you grow	More leads through the same bottleneck	Fix the constraint first, then add volume
Your week	Every decision runs through you	One hour a week on the numbers

How it works

Three steps, built on your own business

Find the constraint

Start with the FREEDOM Diagnostic and your own numbers, not a template. Most owners have one constraint and a lot of symptoms.

See what it costs

Put a dollar figure on it. Profit per client, after what it costs to deliver and to win, usually tells you where the money is going.

Fix it and keep it fixed

Build the fix live, then run a one-hour weekly review so it holds when the next busy month hits.

Comes with The Operator Build

Your day-one team

You don't start from a blank chat. On the first session you install three seats into your own Claude account, from one file, and they start working on your numbers that week. Then you learn to hire the rest yourself. The rule we teach: hire a person, not a task.

Your advisor

The Steve agent

Steve's frameworks as an advisor in your business. It reads your numbers and tells you where the constraint is and which lever to pull first.

Your one direct report

A Chief of Staff you name

Runs your morning brief and Friday status, keeps your commitments list, and routes each question to the right seat.

Reports to your Chief of Staff

A Numbers Analyst

Builds your Monday scorecard and month-end check. Every number is labeled verified, single-source or assumed, and gaps show as unknown.

Seats you build

The rest of your team

Starting from your #1 constraint, you build your own seats with the same structure we use: a marketing analyst, a cash seat, and ending with your own Board.

Can you trust its numbers? Not until it earns it. Any seat that reports numbers first rebuilds at least three weeks you've already worked out by hand, and has to match. After that, a monthly spot check.

Ways in

Pick the level that fits where you are

Each level stacks on the one before: prompts at $300, prompts and one skill at $3,000, the whole kit at $8,000. What you pay for is building it on your own numbers, live, and checking it before you rely on it. Nothing to pay today: join the waitlist and choose when enrollment opens.

$300 is proof. See it work on your numbers.
$3,000 is clarity. Your number every Monday, and the fixes that follow.
$8,000 is a team running point. You manage it; it does the work.

Profit Build

$300 one-time

Proof on your own numbers. Your constraint named, and what it costs you, in 90 minutes.

One 90-minute live build with Steve
Your profit-per-client sheet, prefilled from a short intake and finished live
The Profit Prompts: 7 prompts you keep and can run in any AI tool, each one labels its numbers
The replay

$300 counts toward your next level within 60 days.

Owners who want proof on their own numbers before they commit to more.

Join the waitlist

Build Day

$3,000 one-time

Clarity every Monday. One skill running on your own numbers, checked against three weeks you already did by hand.

One 6-hour live build day with Steve, in a small group
The Monday Number skill, installed in your own Claude account, plus the Build Prompts
Your constraint confirmed, your top 3 fixes in dollars and a 30-day plan
Written review of your skill within 48 hours, and a group check-in at day 30
Everything in Profit Build

The full $3,000 counts toward The Operator Build within 60 days.

Requires: Your own paid Claude plan (Pro covers one person).

Owners who want one thing working now, without six weeks of sessions.

Join the waitlist

The Operator Build

$8,000 one-time

A team running point that you manage. Six weeks to build an AI team that runs your numbers and your follow-through, built to pay for itself.

Six live build sessions with Steve, 60 to 75 minutes each, plus a getting-ready session
The full Operator Build Kit: your day-one team (the Steve agent, a Chief of Staff and a Numbers Analyst), builder skills, five profit analysts and the Board
Two seats you build yourself, one fix live, and a Board-tested 90-day plan
A payback ledger on your own numbers from week one
Written review of every seat within 48 hours
Everything in Build Day

Requires: Your own paid Claude plan. A Team account if more than one person will use it.

Owners and department leads with a team, about $500K in revenue and up.

What one AI seat is worth: run your numbers Join the waitlist

The Operator Room

$500 per month

Keep your team working as Claude changes, and make one better decision every month.

A monthly kit update: new skills and a refreshed Steve agent
One live build with Steve each month
A monthly group Board: bring a real decision
The full library

For Operator Build graduates and Build Day buyers. Month to month.

Join the waitlist

Anything you've paid in the last 60 days counts toward The Operator Build.

Who it's for

You own a service or education business, roughly $500K to $25M a year, and your people deliver the work.
Revenue grew and your pay didn't keep up.
You've already tried more leads, more hires, a coach or a meeting system.
You'd rather build the fix yourself, with Steve teaching it live, than hand it off.

Who it's not for

You're pre-revenue or still looking for your first customers.
You want someone to do it all for you. That's Metric Mentor Labs.

Want it done with you instead? Apply for a call with Metric Mentor Labs.

Questions

When does it start?

First cohort starts in January. Waitlist members hear first when enrollment opens, before the public.

Do I pay anything to join the waitlist?

No. The waitlist is free. You choose a level when enrollment opens.

Do I need a paid AI account?

Not for Profit Build: the prompts work in any AI tool, including free ones. Build Day and The Operator Build run in your own paid Claude account (Pro for one person, a Team account if more than one person will use it). You keep everything you build.

What happens to my numbers?

Everything you build runs in your own account, and nothing goes to a client or moves money without you. For Profit Build you share a short intake so we can prefill your sheet before the session.

How is Profit Lab different from Metric Mentor Labs?

Profit Lab teaches you to do it yourself, live with Steve. Metric Mentor Labs is the done-with-you option: the team builds the fix inside your business with you.

What if I'm not ready yet?

Start with the free FREEDOM Diagnostic and the Monday letter. Both use the same method, and you can join the waitlist any time.

Not ready? Take the free FREEDOM Diagnostic or get the Monday letter.

Profit Lab · First cohort starts in January

Get first access to the January cohort

Free to join. No payment now. You'll also get the Monday letter, and you can unsubscribe anytime.