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See what each client is really worth
Profit Per Acquisition is what a client is worth after you pay to win them and to deliver the work: PPA = LTV − CTA − CTF. Enter each channel and see which one compounds.
Read the PPA frameworkExample numbers, replace with yours
PPA
PPA
PPA
Your channel mix
3 channels. PPA is shown above for each one.
FAQ
Questions owners ask
What is PPA?
Profit Per Acquisition is what a client is worth after acquisition and fulfillment costs: PPA = LTV − CTA − CTF.
Where do I get LTV, CTA and CTF?
LTV comes from average revenue per client over their life. CTA is marketing and sales cost divided by new clients. CTF is delivery cost per client.
What is a good PPA?
Positive and growing. Compare channels against each other.